Luxury brands stepping into the food and beverage scene is quickly becoming a trend in Singapore. From Coach Play and Ralph’s Coffee in 2023 to Louis Vuitton’s Le Chocolat Maxime Frédéric, these lifestyle-meets-dining experiences are all the rage. Even luxury car brand Audi is getting in on it, teaming up with Burnt Ends Bakery for a café set to launch soon.
Now, Swiss watchmaker Audemars Piguet is joining the movement with an exciting twist—they’re opening the world’s first AP Café right here in Singapore this month. The café will be part of AP House, a unique concept store located at the iconic Raffles Hotel.
AP House isn’t just another luxury store; it’s a dream destination for watch lovers. Inside, you’ll find a stunning display of timepieces loaned by clients, the latest Audemars Piguet collections, and sections dedicated to the art of watchmaking. Even if you’re not planning to splurge on a new watch, you can still enjoy a cup of coffee while soaking in the fascinating world of horology.
This will be the 20th AP House globally, joining prestigious locations like New York and Tokyo. Most recently, Audemars Piguet opened an AP House at The Shoppes at Four Seasons Macau in 2024, and before that, in Milan, where they debuted a special Royal Oak Perpetual Calendar created in collaboration with John Mayer.
With its blend of luxury, history, and coffee, the new AP House Singapore is set to be a must-visit for watch enthusiasts and café lovers alike.
